Guide · Rules
How to label AI video ads in 2026
By Kliperio team · Updated 30 Oct 2026
Checked today
Label any ad that shows a realistic AI-made person or scene: TikTok wants its AI disclaimer turned on, Amazon wants a metadata tag on AI-made people, and since 2 Aug 2026 the EU AI Act asks you to say a deep fake is AI-made. Meta labels AI ad media itself and asks you to disclose only in social issue, election or political ads; YouTube asks you to tick a box when an upload shows a realistic scene that did not happen.
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Platform by platform
The rules, with their sources
Read from each platform's own pages on the day shown. Rules change often; follow the link before a big launch.
TikTok ads: turn on the AI-generated content disclaimer in Ads Manager when an ad's pictures, video or audio are fully made by AI or heavily changed by it.
TikTok Ads Manager help: about ad disclaimers (updated Sep 2025) · checked 29 Oct 2026TikTok posts: label AI-made or heavily edited posts that show realistic people or scenes. Unlabelled ones may be removed, limited or labelled by TikTok.
TikTok Community Guidelines: integrity and authenticity (in force since 24 Sep 2026) · checked 29 Oct 2026Meta (Facebook, Instagram): Meta may add an "AI info" label to ads it detects as made or edited with AI, with its own tools or others. Kliperio files carry no AI mark yet, so do not count on it. In ads about social issues, elections or politics you must say so yourself.
Meta help: how AI-generated images in ads are identified and labelled · checked 29 Oct 2026New York: an ad that uses a synthetic performer, a realistic AI-made person, must say so clearly in the ad. It is on whoever makes the ad and knows it, the agency included.
New York General Business Law, section 396-B · checked 29 Oct 2026YouTube: tick the altered or synthetic content box in YouTube Studio when a video shows a realistic scene that did not happen or makes a real person seem to say or do something.
YouTube Help: disclosing altered or synthetic content · checked 29 Oct 2026Google Ads: election ads with realistic synthetic people or events must carry a disclosure. Ordinary product ads have no such rule.
Google Ads policy: political content · checked 29 Oct 2026Amazon: pictures and videos that show photorealistic AI-made people need the keyword contains-synthetic-performer in their XMP dc:subject field before upload: listings, A+ content, stores and ad videos. Real people edited with AI do not.
Amazon Seller Forums: official announcement, mandatory since 6 Jun 2026 · checked 29 Oct 2026Etsy: keep at least one unedited photo of the real item, and be open about AI in your listing when it helped make the item or its pictures.
Etsy Help: listing image requirements · checked 29 Oct 2026EU AI Act, Article 50(4): since 2 Aug 2026, whoever publishes a deep fake (realistic AI-made people, places or events) must say it is AI-made. For clearly creative work, a light note that does not spoil it is enough.
Regulation (EU) 2024/1689, Article 50 · checked 29 Oct 2026EU AI Act, Article 50(2): makers of AI tools must mark what the tools make as AI-made in a machine-readable way. For tools already on the market before 2 Aug 2026, this applies from 2 Dec 2026.
Cooley: EU AI Act transparency obligations take effect (3 Aug 2026) · checked 29 Oct 2026
This is a summary for sellers, not legal advice. For a specific campaign, ask a lawyer in your market.
By niche
One line for each kind of product
Beyond the label, advertising law asks that an ad does not mislead. These are the lines we keep to for our own ads.
| Niche | Keep to this |
|---|---|
| Skincare and beauty | Show the product being used. Never show results it did not cause, such as clearer skin after one drop. |
| Food and drink | Show it as it really looks when served: same size, same colour, same portion. |
| Supplements | No health claims beyond what the label and the law allow. A made-up person must never say it cured them. |
| Pets | Show the product doing its job. No vet claims, no animal in distress. |
| Home gadgets | Show the real function at the real size. Do not show it doing what it cannot. |
| Apps | Show real screens of your app, not invented features. |
| Every niche | An AI person is not a customer. Do not let one say they bought, used or loved the product as if it were their own experience. |
Our part
What Kliperio does, and what it does not do yet
Made-up people only, unless you have permission
Every person in the Kliperio avatar library is made up. Models that take a real person's photo ask you to confirm you have that person's permission.
Our samples carry a label
Every clip on these pages is marked as AI-generated, with the model and settings that made it.
No machine-readable mark yet
Kliperio does not yet write its own AI mark into the files you download. Do not count on a file carrying one: add Amazon's tag yourself, and turn on each platform's label.
The label is your switch
Kliperio does not post your ads, so it cannot tick TikTok's or YouTube's box for you. Do it when you upload.
Amazon
Adding Amazon's tag to a file
Only for pictures or videos that show a photorealistic AI-made person.
- 1
Download the file
Save the finished picture or video from your Library.
- 2
Add the keyword
In any editor that writes IPTC or XMP data, add contains-synthetic-performer to the subject keywords (XMP dc:subject). The free ExifTool does it in one line, shown below.
- 3
Upload as usual
Amazon reads the tag when you add the file to a listing, A+ content, a store or an ad.
ExifTool: add the keyword to a picture or an MP4
exiftool -XMP-dc:Subject+="contains-synthetic-performer" my-ad.mp4Questions, answered
Do I have to label AI UGC ads on TikTok?
Yes, when the ad's pictures, video or audio are made or heavily changed by AI. TikTok Ads Manager has an AI-generated content disclaimer for it, and TikTok's ad rules make it mandatory for such ads.
Does Meta require an AI label on normal product ads?
Meta itself asks it of you only in ads about social issues, elections or politics. It may add an "AI info" label when it detects AI-made media, but do not count on it: Kliperio files carry no AI mark yet. New York's law and the EU AI Act may still ask for a label in the ad.
What is the contains-synthetic-performer tag?
A keyword Amazon asks for in the XMP dc:subject field of pictures and videos that show photorealistic AI-made people. It has been mandatory since 6 Jun 2026; real people edited with AI do not need it.
What does the EU AI Act say about AI ads?
Article 50 asks whoever publishes a deep fake, meaning realistic AI-made people, places or events, to say it is AI-made, since 2 Aug 2026. AI tool makers must also mark outputs in a machine-readable way, for older tools from 2 Dec 2026.
Can an AI person say they use my product?
Not as their own experience. An AI person is not a customer, so presenting their words as a real review misleads buyers. Let them show the product and say what it does.
Does Kliperio label my videos for me?
Not yet in the file: Kliperio does not write its own machine-readable AI mark into downloads yet. Turn on each platform's label when you post, and add Amazon's tag where it applies.
Is this legal advice?
No. It is a dated summary of the platforms' and the EU's published rules for sellers. For a specific campaign, ask a lawyer in your market.
Who wrote this
Written and checked by the people who build Kliperio, an AI video and picture studio for online sellers, run by MB Solveladigital in Klaipėda, Lithuania. We make our own ads with the models we sell, and we update a guide when its prices or rules change.
Make the ad, then label it right
A 5-second UGC ad starts at €0.45, made with a made-up person or one you have permission for.
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